“Se vede campania” vs. știința din spatele publicității DOOH
Special projects
Phoenix Media celebrates 21 years of innovation in OOH digital advertising in Romania. In its own style, the company has prepared a special surprise to mark this anniversary.
On October 30, 2024, the digital screens throughout the Phoenix Media network turned into an interactive show, dedicated to the anniversary of its 21 years of activity. For the first time, the public had a completely immersive experience, the screens becoming true showcases of the company's evolution and impact on the Romanian advertising landscape.
@Dio Boacă, CEO Phoenix Media - „We celebrate in our disruptive and impactful style. We approached OOH from the beginning in an innovative, unconventional and challenging way, because that's the only way we could develop something sustainable. For 21 years we have focused on technology and accessibility and now is the time for the public of advertisers to learn about us. We are celebrating not only 21 years of existence, but also the innovations brought to the outdoor advertising market in Romania. We like to think that we have fundamentally changed the way this industry works in Romania.”
1. A digital retrospective
On this special day, the screens told a story of success, sharing impressive numbers: 45 broadcasted spots and 490201 appearances. The audience was able to learn unprecedented details about how Phoenix Media was born and grew, from the launch of the first digital screen to the state-of-the-art technologies implemented today.
2. A connected ecosystem
In addition to history, the screens provided real-time information about the Phoenix Media network: the number of screens, the strategic locations, the number of people interacting with them daily. Successful partnerships such as: WOO-World Out of home Organization, ISU, Weinvent.ro, Paginademedia.ro, Embassy of Sustainability in Romania, were also presented, which contributed to the development and strengthening of the company's position on the market.
3. A mirror of reality
To create an even stronger connection with the audience, the screens also displayed relevant information about the weather, important events and other details of daily life. Thus, the audience experienced a personalized and relevant experience.
4. The future is now
Phoenix Media continues to be a pioneer in the OOH industry, providing innovative and interactive solutions that connect brands with consumers in an authentic and memorable way. With 21 years of experience, the company strengthens its leadership position and reaffirms its commitment to innovation and sustainability.
@Dio Boacă, CEO Phoenix Media - „What we have done in 21 years of outdoor through the Phoenix Media network: we have used outdoor for public interest, education and awareness campaigns, we have supported communities by informing about events, festivals, campaigns, we have transmitted real-time information about traffic, public transport, information of general interest taken from ISU, we beautified the public space through modern, dynamic panels, we promoted sustainability and innovation, art and culture, we contributed to the improvement of public safety, we created a cultural connection.
Outdoor is much more and we hope that, from October 30, those who will look at the Phoenix screens will understand this and especially how a DOOH company can contribute to their urban life.”
About Phoenix Media
Founded in 2003, Phoenix Media is the leader in the digital out-of-home (DOOH) field in Romania. With a vast network of digital screens in strategic locations, the company offers innovative and effective advertising solutions. Phoenix Media is a member of the World Out of Home Organization (WOO) and is committed to transforming the digital advertising landscape in Romania.
Digital Out-of-Home (DOOH) advertising is undergoing a transformation — from a media primarily used for brand messaging to a dynamic tool for civic engagement and public service. As cities become smarter and more connected, DOOH is proving to be more than just a commercial platform. It's becoming part of the fabric of modern urban infrastructure.
Publicitatea digitală out-of-home (DOOH) intră într-una dintre cele mai transformatoare și prospere ere ale sale, iar datele susțin în mod clar această tendință ascendentă. Alimentată de progresele tehnologice rapide și de dinamica pieței în schimbare, industria înregistrează o creștere robustă în toate domeniile. Pe măsură ce ne apropiem de 2025, devine din ce în ce mai evident că acest an va fi un moment crucial pentru brandurile care doresc să modernizeze și să își îmbunătățească strategiile de publicitate prin DOOH.
Go beyond demographics and embrace behavioral insights to revolutionize your brand strategy. Discover how understanding app usage context, place visits, and event-driven engagement can help you connect with your audience at precisely the right moment and place for maximum impact.
