“Se vede campania” vs. știința din spatele publicității DOOH
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We have a crush! On Art!
Phoenix Media partners with Artcrush to bring art to digital OOH displays in Romania
Phoenix Media, Romania's leading Digital Out-Of-Home (DOOH) advertising agency, is proud to announce an exciting partnership with Artcrush Gallery. Through this collaboration, Phoenix Media will use its network of digital billboards to showcase a curated selection of artworks from Artcrush's extensive network of artists, making art accessible to a wider audience in an innovative way.
Art and the Cities of Romania
This partnership marks a step forward in expanding the role of DOOH beyond traditional advertising. Phoenix Media is redefining the way digital screens are used by transforming public spaces into dynamic galleries where art can be appreciated in everyday life. The initiative aims not only to promote contemporary artists but also to educate and engage the public, bringing art closer to the community in unexpected and interactive environments.
“The project began with the mission of making art accessible to people from all walks of life by showcasing artworks on outdoor digital platforms. Through this partnership, Phoenix Media will feature the works of seven different artists each week for the next six months.” – Dio Boacă, CEO Phoenix Media
How it started
In August 2022, Artcrush Gallery initiated the display of Digital Art across urban landscapes, commencing in Brussels and swiftly expanding its reach. Collaborating with progressive out-of-home companies, Artcrush Gallery forged partnerships that redefined public space. Leveraging digital outdoor billboards through these alliances, the gallery transformed these spaces into vibrant showcases for Digital Arts and Artists, championing their work in the realm of public expression.
“With this partnership, we are demonstrating that DOOH is not just a platform for promoting products and services; it can also serve as a canvas for creativity, culture, and art. We believe this initiative will encourage people to look at digital displays differently, appreciating the value of art in public spaces.” – Dio Boacă, CEO Phoenix Media
This cultural and educational endeavor aligns Romania with other major cities such as Amsterdam, Paris, Seoul, Sydney, New York, and London, where Artcrush has already been successfully displaying outdoor digital art. Through this unique collaboration, Phoenix Media hopes to inspire and educate audiences, encouraging them to explore the vibrant world of contemporary art. Together with Artcrush, Phoenix Media is setting a new standard for what DOOH can achieve — not just in advertising, but in enriching the cultural landscape of Romania.
Publicitatea Digitală Out-of-Home (DOOH) trece printr-o transformare importantă — dintr-un canal destinat în principal mesajelor comerciale într-un instrument dinamic de implicare civică și serviciu public. Pe măsură ce orașele devin tot mai inteligente și mai interconectate, DOOH se dovedește a fi mai mult decât o platformă comercială. Devine o parte esențială din infrastructura urbană modernă.
Digital Out-of-Home (DOOH) advertising is entering one of its most transformative and prosperous eras, and the data clearly supports this upward trend. Fueled by rapid technological advancements and shifting market dynamics, the industry is witnessing robust growth across the board. As we move into 2025, it’s becoming increasingly evident that this year will be a pivotal moment for brands aiming to modernize and elevate their advertising strategies through DOOH.
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