Fresh from the World Out of Home Congress in Mexico City, Dio Boacă, CEO Phoenix Media, speaks openly about the future of OOH, artificial intelligence, automation and how Phoenix is positioning itself in the midst of these transformations.
"Digital Outdoor is no longer about 'i sold a billboard', but about granularity, scalability, and real-time intelligence", says Dio. Attending the event confirmed the company's strategic directions: process automation, AI integration, and constant investment in technological infrastructure.
📌In July, Phoenix launches Rewin, a gamification platform for customers.
📌In September, Google introduces POI in STOC - advanced geographic targeting.
📌In 2027, it will integrate AI for campaign planning based solely on a brief and the brand.
Phoenix remains at the forefront of the industry, already building what it will launch in 2-3 years. "For us, the future is not a surprise, it's a strategy", says Dio.
🔗Read the full interview on https://weinvent.ro/2025/06/18/dio-boaca-ceo-phoenix-media-in-momentul-in-care-incepi-sa-intelegi-outdoorul-digital-incepi-sa-intelegi-cata-granularitate-si-cata-scalabilitate-aceasta-industrie-nu-este-doar-despre/
