Special projects
Companies that do not use digital outdoor advertising, do not know what this medium can achieve at a performance level, or do not understand how it works now have another chance, this time worth €1 million.
Following the success of the initiative from the beginning of this year, through which Phoenix Media offered new clients campaigns worth €300,000 to test the digital outdoor market, the company is announcing a new, highly ambitious plan. For next year, Phoenix Media is preparing a super offer in which it will put up €1 million in free campaigns on digital outdoor.
Results Exceeding Expectations for the First Testing Campaign
The previous initiative, which ran over a period of three months, far exceeded initial expectations. Clients who had not done outdoor advertising up to that point received a test campaign worth €10,000, which took place over the course of two weeks. This campaign was "conditional" upon a detailed, 90-minute presentation about what contemporary outdoor advertising means and its efficiency.
Dio Boacă, CEO Phoenix Media
"You cannot say that something doesn't work if you don't know it. You must have data and information before deciding whether it is efficient or not. It's that simple. Knowledge makes the difference in any field! The hesitation of some companies to do digital outdoor was also driven by old stories about how this medium works. And wherever we went with the presentation, we found many myths about DOOH.
But when they saw the system, many clients—be they marketing people, owners, buyers—told us that they didn't think such a thing was possible in Outdoor, that it is something extraordinary. It is not extraordinary; it is just contemporary Outdoor."
The success was undeniable. The retention rate far exceeded the initial expectations of 10–15%, with more than six clients allocating additional budgets after testing. Even international marketing directors were impressed by the fact that modern digital outdoor now offers clear data and a real-time measured audience.
Who Are the Candidates for the Free Million?
Seeing the positive reactions and the responsiveness of clients, Dio Boacă announced that, starting July 1, 2026, we will launch a new testing campaign valued at €1,000,000, structured into three distinct segments dedicated to supporting our partners and clients:
1.Attracting New Clients - €400,000
We will allocate a total budget of €400,000, dedicated exclusively to clients who have not utilized the DOOH in the last 2 years. This initiative aims to facilitate access and test the effectiveness of DOOH channels within communication strategies.
40 new clients will have the opportunity to test this medium through 15-day campaigns, each valued at €10,000. To implement the test campaign, a meeting of approximately 1.5 hours must be organized - either online or in person - involving the Phoenix Media team, the agency, and the client.
Campaign period: July 1, 2026 - April 30, 2027.
2.Doubled Campaigns - Co-Investment - €400,000
We offer the opportunity to double the investment value of campaigns: for every amount allocated by the client, Phoenix Media will match it with an equal budget, thereby amplifying the campaign's impact and reach (e.g., a €5,000 investement from the client will be topped up with another €5,000 from us, resulting in a total campaign value of €10,000).
The maximum co-investment amount offered by Phoenix Media is €50,000 per campaign. This segment is aimed at clients who have already benefited from a test campaign (either in past campaigns or after July 1st) and wish to further develop their use of DOOH.
Campaign period: July 1, 2026 - April 30, 2027.
3.Strategy - Pitch for Advertising Agencies - €200,000
We will launch a pitch competition dedicated to the most strategic and innovative campaigns. This segment is designed for projects with a strong vision and high potential for market impact. Further details regarding this project will be provided soon.
Dio Boacă, CEO Phoenix Media
"People were so responsive, and we felt their attention and admiration. They told us they didn't think such a thing was being done in outdoor. Moving forward based on this feedback from them, educating the outdoor market remains a priority for us to grow the industry."
The World Outdoor Congress in London brought spectacular figures and a clear vision of digital transformation to the forefront. The industry returned to the British capital for the first time in over three decades, confirming that outdoor media has long ceased to be a secondary channel for advertising.
For decades, outdoor advertising operated under a simple rule: you buy a billboard, display a message, and hope (relying on luck) that as many people as possible will see it. For real business objectives, this strategy is extremely fragile. Today, our in-house developed technology allows us to be far more precise and transform street advertising into a digital performance tool. Digital Out-of-Home (DOOH) possesses a superpower borrowed from the online world: granularity. When used to its full potential, it gives clients the freedom to customize campaigns at a profound level of detail.
The Natural Partnership Between Phoenix Media and Digital Atelier Studio. One of the core objectives of this association is to eliminate advertising budget waste and to provide a level of control, transparency, and measurability that is impossible to achieve through classic outdoor methods.
